HARNESSING

THOUGHT LEADERSHIP

TO SPUR ENROLLMENT

Capability: Market Communications

Axiom Tools: Thought LeadershipPRSocial MediaVideo

Business Objective

  • Increase educational thought leadership for a venture-owned private school

Strategy

  • Analyze news coverage gaps for STEM education
  • Curate a series of news stories and social media content on innovative education projects designed to fill news coverage gaps
  • Place stories in high influence mediums covering education
  • Promote student/teacher participation in national award programs
  • Schedule teachers to present regional and national pedagogic seminars

Results

  • 100+ news stories in education trade magazines, education blogs, consumer print and national broadcast mediums in less than 24 months
  • 25+ education awards
  • School sold for significant multiple to international investor group

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