Leveraging Sponsored Content To Grow Business

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Leveraging Sponsored Content
To Grow Business

Capability: Market Insight

Axiom Tools: Market Communications

Business Objective

  • Reach building design, remodeling and trade customers with credible, insight-driven information to help them grow their business.

Strategy

  • Place article-style content in high-profile print and online trade media
  • Leverage third-party research in easy-to-access formats (app, website, print).
  • Release evergreen reference resources in stages to extend shelf life.
  • Provide how-to guide for trade to help speed decisions among end-use customers.
  • Support the content with print and broadcast media relations, trade show sponsorship and dealer support through local market home tours.

Results

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