Capability: Market Insight

Axiom Tools: Market Communications

Business Objective

Strategy

• Place article-style content in high-profile print and online trade media

• Leverage third-party research in easy-to-access formats (app, website, print).

• Release evergreen reference resources in stages to extend shelf life.

• Provide how-to guide for trade to help speed decisions among end-use customers.

• Support the content with print and broadcast media relations, trade show sponsorship and dealer support through local market home tours.

Results

• Ongoing program established “known for” credibility.

• https://www.andersenwindows.com/ideas-and-inspiration/home-style-library/

• https://www.aia.org/articles/205736-how-to-create-authentic-industrial-internat:36

• http://buildipedia.com/knowledgebase/division-08-openings/08-30-00-specialty-doors-and-frames/the-andersen-home-style-library-by-andersen-windows