IMPROVED PROCESSES

REDUCE COSTS

FOR MEDICAL DEVICE MANUFACTURER

Capability: Market Innovation

Axiom Tools:Market ResearchNew Product Development

Business Objective

  • Develop next generation glucosameter

Strategy

  • Identify underserved needs of nurses, health care assistants, and diabetes patients
  • Bring all three groups together to ideate and refine product solutions
  • Create new device featuring stored patient data

Results

  • Earned market leader position within 18 months of launch
  • Created a glucose meter combining patient ease of use with data storage
  • Simple programmable interface decreased patient incremental expenses by 55%
Patient using blood test

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