SUBJECT MATTER EXPERTS

CREATE INDUSTRY THOUGHT LEADERSHIP

Capability: Market Insight Market Communication

Axiom Tools: PRThought LeadershipNews Research

Business Objective

  • Position client as global expert in prevention of microbial and viral food safety issues

Strategy

  • Identify underserved journalist needs and gaps using news content analysis and trade journalist audit
  • Position client scientists as third party Subject Matter Experts to fill gaps and to differentiate them from other subject matter experts
  • Curate news stories featuring their perspectives about the science behind food safety issues
  • Place opinion pieces, white papers and technical articles in leading industry health publications, blogs and national consumer mediums

Results

  • Numerous requests by North American and international government entities for food safety consultation by company scientists
  • Numerous requests for journalist interviews with experts, increased industry round-table participation

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