FIRST EVER E-MAGAZINE

INSPIRES

BRAND ENGAGEMENT

Capability: Market Communications

Axiom Tools: Social MediaCollateral

Business Objective

  • Decrease collateral production and costs
  • Leverage editorial content

Strategy

  • Create an e-magazine specifically designed to inspire home gardeners to create beautiful outdoor spaces
  • Establish brand as a valuable resource by featuring garden planting ideas and landscaping tips
  • Incite brand engagement by inviting enthusiasts to furnish photography, video and editorial content about their gardens in the e-magazine via Facebook

Results

  • Decreased by 80%
  • Grew circulation by 100,00+ in less than 18 months
  • 20 daily newspapers and top 10 blogs
  • Spurred 400+ new stories in top 20 daily newspapers and top 10 blogs

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