FIRST EVER E-MAGAZINE

INSPIRES

BRAND ENGAGEMENT

Capability: Market Communications

Business Objective

  • Develop a low-cost communications vehicle to eliminate printing and distribution costs

Strategy

  • Develop an e-magazine specifically designed to inspire home gardeners to create beautiful outdoor spaces
  • Establish brand as a valuable resource by featuring garden planting ideas and landscaping tips
  • Incite brand engagement by inviting enthusiasts to furnish photography, video and editorial content about their gardens in the e-magazine via Facebook

Results

  • Opt-in circulation 100,00+
  • Local media coverage in the top 20 daily newspapers and top 10 blogs

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