INCREASING GAINS IN

PRODUCTION EFFICIENCY

FOR PORK PRODUCERS

Capability: Market Insight Market Communications

Axiom Tools: Market StrategyPositioningNaming

Business Objective

  • Introduce the first ever feed additive featuring ractopamine which posed radical changes for packers measuring muscle mass for producer payment

Strategy

  • Work with packers to establish new parameters in measuring loin depth and back fat to put greater emphasis on muscle mass
  • Create production trials with top pork producers in cooperation with their packers
  • Product named “Paylean” and spotlighted ROI and production efficiency
  • Roll out “Paylean Pays” campaign at World Pork Expo

Results

  • Quantified significant ROI and production efficiency to growers and packers including:
               20.6% improvement in daily gain
               17% increase in feed efficiency
               10.6 lb. increase in carcass weight
               1.3% increase in carcass yield
               1.3% lean premium
  • Product is now fed to 80% of hogs grown in the U.S.
Pigs feeding from bowl

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