Marketing Team

Accelerating solutions through experience.
From leadership positions at Fortune 500 companies and top marketing agencies, we bring the skills and expertise to cut through the clutter – be it marketing, engineering, product development or data science. We get it. And, we know how to help because we’ve been there; we’ve made the same types of decisions and been responsible for delivering what’s needed when it’s needed.

Mike ReiberGlobetrotter
Founder/CEO

Focus Areas:

Market research
Market strategy
Ad/PR testing
Publicity-based marketing

Client Experience:

Toro
Whirlpool
Ecolab
Syngenta
Best Buy
Costa Farms
Gerber Foods
Herman Miller

Product/Project Experience:

Crop Protection
Crop Nutrition
Contained Environment Agriculture
Animal Health
Irrigation
Home Appliances
Plumbing Products
Hearth Products
Outdoor Power Equipment
Annual and Perennial Plant Genetics
Manufacturing Equipment

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Kathleen HennessyGreen Thumb
Chief Marketing Officer

Focus Areas:

Content Creation
PR/Social Media
Event Management
Video Production

Client Experience:

Polaris
Bailey Nurseries
Monrovia Nurseries
The Village Company
Slumberland
Radisson Hotels
The Toro Company
Whirlpool/KitchenAid
Cannon River Winery
Hubbard Broadcasting

Product/Project Experience:

Outdoor Power Sports
Outdoor Power Equipment
Home Appliances
Floriculture
Gardening
Media Relations
Event Planning and Execution

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Rob Beachy – Rocket Scientist
Chief Technology Officer

Focus Areas:

New Product Development
Concept Generation and Refinement
Innovation System Creation
Engineering and Manufacturing Feasibility

Client Experience:

General Electric
Gas Technology Institute
Gas Research Institute
Propane Education and Research Council
ComEd
Georgia Power
Philadephia Electric Company
Potomac Electric Company
Pacific Gas & Electric
Schlumberger
Gould National Battery
The Toro Company
Hearth & Home Technologies

Product/Project Experience:

Power Generation
Power Storage Systems
Turbines
Generators
Pumps
Batteries
Lighting
Home Appliances
Hearth Products
HVAC Systems
Carbon Capture Systems
Jet Propulsion
Fertilizers
Natural Fungicides
Natural Insecticides

Stacy with Phonebooth 1.4

Stacy Einck – Word Wizard & Digital Diva
Director Digital Communication and Strategy

Focus Areas:

SEO/SEM
Keyword Analysis
Messaging
Social Media Strategy
Media Relations
Building Products Marketing

Client Experience:

Andersen Corporation
Renewal by Andersen
Ecolab
Republic (formerly Browning Ferris)
Target Stores
Koch Industries
Ashland Petroleum
Compaction Technologies
Stratford School

Product/Project Experience:

Windows and Doors
Siding and Roofing
Homebuilding
Residential Land Development
Recycling
Energy Technologies
Event Planning and Execution
Sponsorship Development

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Tom Chervenak – Tool Man
Chief Innovation Officer

Focus Areas:

New Product Development
Innovation and Design
Concept Generation and Refinement
New Product Commercialization

Client Experience:

Irwin Tools
Newell Rubbermaid
American Tool
Western Forge
Toro
Positec USA

Product/Project Experience:

Clamping Tools
Measuring Tools
Leveling Tools
Pliers and Gripping Tools
Drills and Bits
Cutting Tools
Saws and Saw Blades
Blowers and Vacuums
Outdoor Power Equipment

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Ben Marion – The Great Thinker
Creative Director

Focus Areas:

Positioning and Messaging
Content Creation
Advertising and Promotion
Media Buying

Client Experience:

Dow Chemical
Pioneer Seed
Latham Hi-Tech Seeds
Elanco Animal Health
Diamond V
Kemin
TechMix Global
John Deere
Chevrolet Regional Dealer Groups
Rockwell International
AutoFarm/Covariant
Trimble
San Diego Chargers
Buffalo Bills

Product/Project Experience:

Crop Protection
Cropt Nutrition
Crop Genetics
Animal Health
Animal Genetics
Agricultural Equipment
Global Positioning Systems
Food Retailing
Food Packaged Goods

Craig Dick – Cornhusker
Business Development

Focus Areas:

Channel Strategy
Sales and Marketing Alignment
Sales Force Optimization
Agronomic Research

Client Experience:

Machinery Link
Calcium Products
Midwest BioAg
Crop Stream
Great Lakes Calcium
Earth Alive

Product/Project Experience:

Crop Nutrition
Crop Protection
Turf Products
Agriculture Equipment

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Denny Gebhard – Data King
Chief Data Scientist

Focus Areas:

Crop Nutrition
Crop Protection
Turf Products
Agriculture Equipment

Client Experience:

Unisys
Best Buy
DTN
Ulta
Wells Fargo
Clario
Teralytix

Product/Project Experience:

Database Technology
Allergy Forecasting
Allergy OTC Products
Meteorology
Personal Computing Products
Software

Bill Shadid – Architect Bill
Markitect

Focus Areas:

Specifier Marketing Strategy
Market Research
New Product Commercialization
Product Management

Client Experience:

3M Architectural Materials
Convia
Marvin Windows
Pillsbury
Arborlight
EnergyPrint

Product/Project Experience:

Energy Conservation
Sustainability
Windows and Doors
Siding and Roofing
HVAC
Lighting
Decorative Graphics
Coatings and Sealants

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Harvey Robbins – Resident Shrink
Industrial Psychologist

Focus Areas:

Team Dynamics
Leadership
Executive Leadership
New Product Development

Client Experience:

CIA
Burlington Northern
Honeywell
Mayo Clinic
Robbins & Robbins

Product/Project Experience:

Personality Assessment
Team Measurement
Culture Dynamics

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Kimberly Johnson – Scandia Girl
Project Director

Focus Areas:

Personality Assessment
Team Measurement
Culture Dynamics

Client Experience:

3M
Smiths Medical
Thales
Taylor Corporation
Acist Medical
Dean Healthcare
Minnesota Department of Transportation
Century College
Product Development and Management Association
Society for Concurrent Product Development

Product/Project Experience:

Adhesives
Abrasives
Graphics
Films
Safety
Security

Linel Reiber – Betty Crocker
Special Projects Coordinator

Focus Areas:

Food Science
Tolerance Testing
Recipe Development
Editing

Client Experience:

General Mills
Quaker Oats
Gerber Products
Sandoz Nutrition
KitchenAid

Product/Project Experience:

Cereals
Flours
Yogurt
Dessert Mixes
Baby Food
Proteins
Amino Acids

Matt Main – Mr. Weather
Marketing Communications Associate

Focus Areas:

Digital Marketing
Public Relations
Social Media
Data Modeling

Client Experience:

3M Healthcare
Andersen Corporation
California Redwood Association
ComEd

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The Axiom Phonebooth
The Phone Booth

There’s a lot of buzz out there. Blogs, ads, tweets, videos, texts – it’s getting harder and harder to shut the door. That’s why we invite you into our doors. One in particular: our bright red phone booth. (Have you seen the real one in our lobby?) Step inside and take a listen. What do you notice? It’s quiet. Refreshingly so. There’s one objective: To connect with someone on the other end.

And hasn’t that always been the objective? Hasn’t that been what all of this noise was created to do in the first place? At Axiom we like to use the phone booth as a metaphor for the way we work. We quiet the unnecessary, the distracting and the ineffectual to go straight to what works: Making connections that count.

Here are a few more reminders of what the phone booth means to us:

Phonebooth-Infographic-new

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