Ideas & Insights – blog

As we talked about in our previous blog post, technology is transforming agriculture, leading to more robust harvests and greater ROI. In this post, we’ll look at how technology is rapidly changing the horticulture industry. According to a 2018 Greenhouse Grower survey, nearly 70 percent of...

When most people think of row crop agriculture, fields of corn and soybeans in the middle of Minnesota, Iowa or Nebraska might come to mind. Not the high tech sensors, robotics and apps that are synonymous with Silicon Valley. The burden of feeding a growing population...

Domino’s Pizza is doing good to advance social media by aligning with their value proposition. Potholes and popped tires were enough for Dominos Pizza – you can imagine the impact on pizza delivery – to use the power of their digital customer base to create...

If you are an avid user of Instagram, you may have noticed a big change to your feed nearly two years ago. That’s when the Facebook-owned company switched from a reverse chronological feed, to an algorithm-based feed that is determined by your behavior in the...

The Seventh Annual Midwest Undergraduate Data Analytics Competition (MUDAC) and Job Fair was held April 7-8 at Winona State University. I was privileged to participate with a team of judges comparing and grading the various solutions to a research problem posed by the Minnesota Wild...

Now more than ever, PR professionals who have direct relationships with reporters, access to leaders within our organizations, and highly visual and innovative story ideas that deliver compelling images and footage are the keys to successful story placement. Editorial departments remain strapped for time. Newsrooms...

Much like a newspaper has its local authorities and columnists, thought leaders and influencers can have regional/local appeal. So what’s better: going for the national thought leader – a heavy hitter with a huge audience? Or, choosing local thought leaders with focused influence on a...

A recent trip to Egypt with my family got me thinking about lessons from our earliest civilization. What can we learn from a 5,000-year-old civilization that is relevant to business today? Focus on your vision and make sure everyone understands There are many magnificent sites in Egypt...

As we discussed during our last blog post, the beginning of the year is the perfect time to take a step back and ensure you are thinking strategically about your business plans for growth. Do you have smart answers to the following critical questions? Is your...

  As we celebrate the start of 2018, I believe it is important to ask ourselves some tough questions about our businesses.  Take the time to position your team for success by understanding your market and customers.  Can you answer the following crucial questions? Do you know...