Ideas & Insights – blog

Creating transparency in messaging is step one in marketing communications. You’ve already been overlooked if your audience doesn't understand your product....

Find your creative energy in 2021. Using some effective and fun ideas for inspiration this year, there’s a great big, bold world of creativity waiting. This pandemic-friendly methods may help you and your team renew your energy for new ideas, and put your 2021 business...

Over the last nine months, I’ve talked with hundreds of businesses, and many have been struggling to reach new buyers. People with deep industry connections say booking calls with existing contacts during the pandemic has been easy, but everyone is struggling with developing new relationships among...

Deep breath: it’s 2021. We will forever look back on 2020 as the year of the crises. Now we can truly say, hindsight is 20/20. Did last year feel like one crisis after another? If so, it's an excellent time of year for reviewing, reflecting,...

Eco-Friendly and renewable, there’s a growing interest in using hemp as a building material – that pun is quite intentional. Hemp has an abundance of uses, including composite wood materials, hempcrete and insulation. Our Axiom team has been looking into the latter in recent months. A...

After doing something for five or more years, tangible accomplishments should be obvious. Otherwise, why do it? However, according to The CMO Survey, nearly half of marketers cannot prove the impact of their social media investment. Only 15 percent say they can show quantifiable impact...

If there was ever a time to drive home to clients the need for investing time in refining authentic, clear, unvarnished key messaging in their marketing communications, advertising and public relations, now is that time. Misinformation sums up far too much of what we hear in...

Marketing Contingencies, Expectations and Planning for the Unexpected in the Year to Come Enormous challenges and changes have been thrown at businesses in every market in 2020, but most important, it has taught us that planning for this new year requires a new approach, different perspectives,...

It's been a year we'll never forget, although many of us may try very hard to do just that. What we may have learned on the fly in 2020, will be necessary skills in the year to come. Maintaining productivity will be paramount. I first wrote...

My wine-loving friends can’t seem to remove themselves from the orbit of French champagne brands when New Year’s Eve rolls in. When someone hands me a champagne flute of Dom Perignon, Jouet Belle Epoque, Taittinger or Moet, I certainly won’t refuse it. These are all wonderful...