Ideas & Insights – blog

Should you outsource content? Yes! In fact, you probably already are to an extent. Now is the time to set a strategy and off-load the work to a worthy partner....

Build Campaigns on What Your Customers Think In classic philosophy, an axiom is a statement that is so evident or well-established it is accepted without controversy or question. When used in modern logic, an axiom is a premise or starting point for reasoning. What does that...

How are you using public relations to generate leads? If public relations (PR) isn't part of your marketing mix, you’re missing a key element in your lead generation toolbox. PR is more than just an awareness tool. The practice is driven by content and relationships, two...

A Good Share. Like you, we read a lot. Occasionally, we find some really good information we'd like to share, like a recent article published by Nielsen. They looked at rebalancing marketing strategy for long-term growth. In particular, the marketing funnel and how upper, mid and...

News flash – your pre-pandemic data and modeling is worthless (okay… nearly worthless.) What now? Use your most recent customer and market information to move your marketing plan from data to actionable, step-by-step. If we’ve learned anything during the pandemic, it’s that the world of marketing...

Eco-Friendly and renewable, there’s a growing interest in using hemp as a building material – that pun is quite intentional. Hemp has an abundance of uses, including composite wood materials, hempcrete and insulation. Our Axiom team has been looking into the latter in recent months. NOTE:...

Imagine a team brainstorming session. At what point in the meeting do you think you’ll come up with your best, most inventive idea? Most people assume a lightbulb moment will arrive right away, when you’re feeling freshest. But according to new research, we’ve got it...

As a business leader, you most likely craft the outward image of your company with careful thought and consideration. Commonly, a company’s marketing content is a reflection of its values. But you are not your customer. When it comes to marketing communications, the campaign you...