Ideas & Insights – blog

The agriculture industry is evolving at an accelerating pace. Innovations in equipment, improved animal health products, pre- and post-harvest technologies and more are driving advances throughout the industry. Staying ahead of your competition means understanding your customer’s needs, wants and goals better than anyone else....

Most marketing and communications agencies are tremendous at crafting words to create messaging for their clients. Axiom, if I don’t mind saying, is one of those companies. One thing that you don’t see at most marketing firms, however, is a willingness and excitement at using...

Prior to the Covid-19 pandemic, I attended 20+ trade shows each year, including some of the largest conventions in the U.S. – the Consumer Electronics Show, National Hardware Show, International Builders’ Show, Farm Progress, the World Ag Expo, the National Restaurant Show, Cultivate and more. All...

We live in an information economy – a fact even more evident since the advent of the Covid-19 pandemic has forced many of us to communicate only via video. For now, face-to-face happens only onscreen – we’ve lost the subtleties and ambience of seeing colleagues,...

Your competition is no longer the business down the road. The web has your customers comparing you to nearly every best-in-class, customer-focused company. Yes, your customers are comparing you to the experience they get from Apple and Amazon. To know how to better serve your customers...

Welcome to the new normal for trade shows! Have you attended a virtual event yet? Cultivate’20 Virtual was our first foray into this digital expo floor experience. This horticulture networking and education trade show is produced by AmericanHort. Companies serving every aspect of the horticulture...

Axiom helps Innovators Break Into Controlled Environment Agriculture Controlled Environment Agriculture (CEA) may not be a familiarly term. However, you’ve most certainly purchased vegetables, fruits, flowers and plants produced in CEA facilities at local supermarkets, farmer's markets and other retailers. If you have a product suited...

Does your business need a stronger digital presence? Not sure if now is the time because you have other urgent priorities? If your business doesn’t have a prospect-targeted, interactive digital presence in 2020, it needs one. Now. With nearly the entire world economy shifting to a...

At Axiom, we’ve helped many businesses along their path toward selling their companies. Sure, you have to show a strong balance sheet, but you also need to demonstrate strategic investment in growth. Buyers will pay more if there’s strong evidence of substantial future value. That’s...

What a difference a few weeks make. This spring, in the course of a few weeks, trade shows in several industries stopped in their tracks. That left sales and marketing people with a big task. How to connect with their customers when they couldn’t do...