Ideas & Insights – blog

It’s fair to say, 2020 has not been business as usual. We've been off-roading in bumpy uncharted marketing territory since early March. The path is a little smoother now, mostly because we've gotten used to the terrain. But the road ahead is still unclear and...

At Axiom, our insights team frequently collaborates with our communications team to create newsmaker surveys for news and social content that we can then leverage with many of our journalist contacts. It’s a cost-effective way to provide timely, pulse-point information on current the current events or...

Every November, I’m asked for Thanksgiving and holiday wine recommendations. My proverbial response is to choose wines that pair well with a variety of foods. My favorites always include Pinot Noirs, Grenache, Syrah or Mourvèdre blends (GSMs), and sparkling wines.   Pinot Noirs is often recommended as...

Recipes for Full Festive Flavor This Thanksgiving is unlike any other. It could be the year to discover some new family favorites. Why not use the grill? There's never enough room on the stove during the holidays. These recipes were developed by Axiom for our client,...

How can customer research help your business? It’s a win-win and here’s proof. Our latest Axiom-sponsored research study, the Axiom 2021 Gardening Insights Survey, provides a glimpse into what home gardeners think, how they gather information and what plants interest them the most. But before we...

Hang on to your hat - social media is revving its engine in anticipation of 2021. With the increase in online activity through remote learning and work-from-home in 2020 social media saw big increases in activity. Where is that leading us in 2021? Let's look...

What a year it's been. Many marketers threw out their 2021 plans and changed course by the end of the first quarter, and the rollercoaster has continued every since. Let’s take a look back at the data in 2020 and what it can tell us...

The trade show void is real and marketers know what they’re missing. Producing video is the value-add in strategic marketing that fills the gap and puts messaging in the driver’s seat with your target customers as the passengers. According to HubSpot, over 500 million people on...

Too often we rely on software to manage teams when these three simple rules are how to keep projects on time and on target.   Who’s Responsible for what, when and how do we check with each other to ensure we’re on target and on time?Break projects...

The most effective competitive advantage for a sales organization lies in crafting customer messaging around sound research data. Gut feeling does not deliver the precision and language to reach core customer needs. The best marketers in the world rely on research to guide a business....