Could you do it – live your life in less than 400 square feet? The tiny house concept has spurred all kinds of media attention around this cottage building industry (pun intended). With our background in building products and the home building industry, we’ve been...
“I need to do some focus groups” – a common request I received from my marketing peers when I worked on the client side. As an insights VP for Fortune 100 companies, I actually trained my teams to talk our internal clients out of research...
In my career leading marketing insights functions for Fortune 100 organizations, I have learned that great insights leaders follow six simple, but critical principles when leading insights & research initiatives. Missing any of these factors means putting your insights investment and ultimately business decision at...
True story. Our family chuckles now when we remember the time our then 10-year-old son ran crying from the big-box sporting goods store because he was overwhelmed by the hundreds of choices he had for new athletic shoes. It was just too much; too many...
“Yes,” you say. Not so fast. Collaboration is a hot buzz word these days. We hear it from our clients as they look for expertise and bring together the disparate disciplines needed for innovation, creative thinking and new approaches to everything from data analysis to new...
Last week’s webinar with Simulation Powered Learning (SPL) focused on the only way to decrease time to market; that is improving the speed of teams. Regardless of what software or other tools you can buy, all processes work at the speed of the team no matter...
Shelf space is at a premium and it’s not just the brick and mortar stores. Online shopping and even news sites are using the same persuasive tactics to get your attention and drive you to make choices. No one is doing this better right now...
In Charles Duhigg’s book, “Smarter, Better, Faster: the secrets of being productive in life and business,” he highlights the personality and work habits of highly productive individuals. He found that the most productive individuals had four common traits: They knew how to focus They constantly try to develop...
Strategy is an essential component of any business. Effective product development relies on clear (and clearly communicated) strategies, from the corporate to the product level. Axiom experts can help you develop your corporate strategy and translate it into clear policies to guide business units in defining...
We first published this post about 18 months ago. It's one of the most popular posts we have had the pleasure of presenting, and we thought some of you may find the information is still relevant and informative. To that end, we've updated some links...