What a difference a few weeks make. This spring, in the course of a few weeks, trade shows in several industries stopped in their tracks. That left sales and marketing people with a big task. How to connect with their customers when they couldn’t do...
Imagine being a reporter and having nothing to write about. As we all face this global pandemic, I’ve been impressed by local sports reporters. As league after league cancelled competitions, my first thought was they’re not just staring at a blank page every day. Their whole source of...
In a time of uncertainty and anguish, research is emerging as a valuable tool to help clients deal with the changing landscape of marketing. Most 2020 marketing plans and timelines are now obsolete, and marketers are looking at an uncertain future for the tried and...
After attending the 2019 International Builders’ Show and Kitchen & Bath Industries Show in Las Vegas, a handful of takeaway trends got us thinking. Here are some themes that emerged for our team, which could be guiding our client work for those who are reaching...
So you want to get your building product chosen by a potential customer? You’ll be trying to influence an architect, designer, engineer, specification writer, owner, or facilities staff. Manufacturers and service providers have been marketing to these decision makers in the same way for decades...
“The Facebook Dilemma,” is a must-view. The 2-part documentary, produced by Frontline on PBS, aired the last week of October prior to the midterm elections. The producers at Frontline offer a measured and well-documented analysis of how various global players have “weaponized” Facebook to bring the...
A new website can be daunting. Where do you start? What do you want? How do you ensure the new site does what you set out to accomplish? How much should it cost and how much will it cost to get the job done? When Axiom...
In our final look at new and innovative IoT (Internet of Things) solutions, we will talk about how this technology is changing the landscaping, sports fields and grounds industry. Here are the previous discussions about IoT in the agriculture and horticulture industries. Irrigation is one of...
As we talked about in our previous blog post, technology is transforming agriculture, leading to more robust harvests and greater ROI. In this post, we’ll look at how technology is rapidly changing the horticulture industry. According to a 2018 Greenhouse Grower survey, nearly 70 percent of...
When most people think of row crop agriculture, fields of corn and soybeans in the middle of Minnesota, Iowa or Nebraska might come to mind. Not the high tech sensors, robotics and apps that are synonymous with Silicon Valley. The burden of feeding a growing population...