Ideas & Insights – blog

Like many American households, New Year’s Day festivities will be different this year at the Reiber's. This year, our family will be making a special New Year’s evening dinner together in the kitchen - our first of the New Year. Recipes for some of the...

Reaching Customers in the Most Effective Way Do you know how your customers want to communicate with your business and how they want you to communicate with them? Are you reaching your customers in ways they'll be most receptive to your message? Our Axiom 2021 Gardening Insights...

More than 100 fires burned in the wine regions of California, Oregon and Washington during 2020. The total damage won't be known until it's too late, but there is hope for the future. This is a story about identifying a clear product advantage and building...

Interested in corking something other than a Cabernet Sauvignon, Zinfandel or Chardonnay this Christmas? Take a look at Cabernet Franc – sure to add some zest to your winter holiday spread.  Cab Franc is one of the oldest red grape varieties from France’s Bourdeaux region. Fun...

Research is arguably one of the most powerful tools in a marketer’s toolbox. Learning key insights about your industry, including competitor analyses, customer decision influencers, purchase journeys, even data collection processes can be instrumental for your business. Many companies conduct customized research of their own,...

Apple makes the complicated simple. Way back when, however, Steve Jobs didn't act alone. He surrounded himself with masters - people with exemplary skills in connecting humans to technology in ways so intuitive, those of us now using computers all day, every day don't even...

Nearly every brand has a social media presence, but not every brand has the presence of mind to improve their social media. Axiom can help you move beyond likes and follows. Contact us for more information, mmain@axiomcom.com. https://youtu.be/touB83qLHGI ...

It’s fair to say, 2020 has not been business as usual. We've been off-roading in bumpy uncharted marketing territory since early March. The path is a little smoother now, mostly because we've gotten used to the terrain. But the road ahead is still unclear and...

Everything we know about public speaking is shot to bits on Zoom. Eye contact? Not really possible. Hand gestures? Weird. Moving around the room? Nope. Awkward pauses and technical glitches, yeah that’s normal. The casual nature of working from home has taken much of the formality...