Ideas & Insights – blog

The Axiom Team, 619 Cavalier Robotics, has advanced in the 2016-2017 FirstRobotics competition. These future scientists, technologists, engineers, artists and mathematicians advanced to the district championship picking up another design award and accumulating more points to qualify at the Edgewater Maryland competition – the last step in...

  Scientists and engineers are not known for their writing skills… they even joke about it. But some interesting research has been done that points to the need for scientists and those studying and working in technical fields to be skilled writers as well as experts...

The FIRST Robotics Regional competitions are going on across the country right now. Our team of high school-age roboteers, Cavalier Robotics, made it to the semifinals in Blacksbury, VA and we're getting ready for North Carolina. FIRST Robotics combines the excitement of sports with the rigors of...

The annual Robotics Alley™ Conference & Expo was held this week at The Depot in Minneapolis. Attendees were treated to a broad range of advances in robotics from healthcare to Disney’s Imagineering, and from the latest advances in 3D printing and manufacturing to actual mind control...

This year’s First Robotics Competition is entitled FIRST STEAMWORKS; it’s an ultimate Sport for the Mind and an appropriate title because the event showcases how science, technology, engineering, arts and mathematics (STEAM) are showcased in an international competition. What people might not know is our commitment...

In 2017, the movement for companies to begin or continue their mobile marketing journey has the potential to transform their businesses. Consumers and B2B customers continue to adopt and engage with Mobile marketing content in new and creative ways. The data we see shows that almost...

Recently, we came across this excellent and timely article by Momchil Kyurkchiev CEO and a co-founder of Leanplum, about trends in managing the many new handheld internet of things (IOT) devices introduced at CES in Las Vegas earlier this month. As these devices get increasingly sophisticated...

Every year, I make an annual pilgrimage the first week of January to Las Vegas to attend CES (Consumer Electronics Show). My wife always asks why, and I share the following reasons: CES is a show that helps our team identify long-term trends that dramatically impact...

I read an interesting piece of research on user-generated content by, among others, Bobby J. Calder — one of my favorite marketing professors at The Kellogg School of Management. The article, entitled People are tweeting about your products. Will it boost sales?, was insightful and...

At Axiom, we’re frequently approached by companies interested in reviving their brands. Often, they’re vision is a new advertising, public relations or social campaign.  Sometimes they’re interested in a new marketing channel or expansion of existing channels. Others are looking to improve their ability to launch...