11 Jan Millennials Bring Confidence, Creativity and Cash to Gardening
Millennials Bring Confidence, Creativity and Cash to Gardening
Axiom Gardening and Home Improvement Insights Survey Data
Minneapolis (January 11, 2022) – Millennials are currently the largest home-buying group in the county, accounting for 38% of all home purchases. This group is changing the process of homeownership, from the way they purchase to the way they update and live in the home. They’re taking a different approach to gardening too.
One surprising fact is that millennial males may offer significant upside in 2022. 36% of male millennials say they’re definitely spending more time in their outdoor gardens, compared to only 30% of female millennials that say the same.
Overall, millennial spending is increasing, but men claim they’ll be shelling out more dollars. 52% of males in this age group say they’re spend more money on gardening, that number drops to just under 32% with female respondents.
What types of gardening tasks are millennials doing? For men, the number one project is creating space to entertain, with 46.7% of males saying they will be adding or upgrading these areas. The number one answer for millennial women, at nearly 42%, is creating a more comfortable outdoor space. Upgrading hardscapes, such as retaining walls and patios, comes in third for both males and females.
When asked what the biggest obstacle is to gardening more, the top answer for males is time. 37% of males are claiming there just aren’t enough hours in the day. The top answer for females is money, with nearly 33% of millennial women sharing that finances preclude them from gardening more.
Even with time and money concerns, the spending power of millennials is growing. How will you capture their attention?
Looking for more millennial insights? Download Axiom’s Millennials Home Improvement report here: https://axiomcom.com/2021-millennial-home-improvement/
For more information on the Axiom 2022 Gardening Survey, download the report here: https://axiomcom.com/2022-gardening-survey/
At Axiom Marketing, we solve our client’s toughest sales and marketing problems with research, experience, and innovation to accelerate their business results. Our market research, strategy development and marketing communications tools can help your business grow. With more than 25 years of experience in horticulture,
building, home products and energy, our team is ready to go to work for yours. Learn more at Axiomcom.com.
For Questions or Additional Information Contact: