Axiom's new 2023 Gardening Insights Report shows Gen Z, Gen Y and beginning gardeners plan to spend more time and more money in 2023 on their gardening pursuits. ...
Despite extreme spring weather and growing economic concerns in 2022, gardeners have a positive outlook for 2023. Axiom’s newly released Gardening Insights Survey found homeowners in several age groups and experience levels are looking forward to spending...
How can you get more out of your content? Transform one type of content into another....
Each year Axiom issues industry reports for horticulture, agriculture, building products and energy free of charge to interested readers. Axiom recommends four tips for effective industry studies...
For the past two years, many enterprises relied almost exclusively on online research due to COVID travel concerns – research panels, online focus groups, Zoom/Teams meetings, etc. The time is right to return to in-person, on-site research....
While touring Ball Horticulure's Garden, with greenhouse growers, landscapers, independent garden center operators and horticulturists from all over North America, I was reminded of the importance of the following things: ...
This week key members of our team attended what we consider to be one of the best horticultural conference and tradeshows, Cultivate....
You know hashtags matter on Instagram, but when it comes to flowers which once are the most used?...
Thinking about ways to increase your R&D, product marketing and commercialization budgets? Federal and state grants offer an interesting avenue for increased budget dollars. You can avoid red tape and save time by collaborating with the right grant partners...
Thinking of ditching corporate life for a family run business. Check out this webinar to learn how the differences....