Vegetable gardeners are more passionate than ever. They plan to plant more and expand their gardens. Despite increased work hours and resumption of travel and entertainment options not possible during Covid-19, they plan to spend more time and money gardening. They’re highly interested in specific varieties and will drive 6-10 miles to find the varieties they desire.
“We’ve seen interest expanding with Gen Y and Gen Z gardeners, which is encouraging for the industry. They’re also shopping in different ways than older, more experienced gardeners and have different purchase triggers.”
-- Mike Reiber, CEO, Axiom Marketing
For more information on the Axiom Insights: 2023 Vegetable Garden Study