Visualizing Product Performance Claims

Visualizing Product Performance Claims

Capability: Brand Storytelling

Axiom Tools: Claim Validation, Public Relations

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Business Objective

  • Increase sales of a premium extreme-weather product.
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Strategy

  • Provide proof of performance through hands-on experiences for builders, journalists, influencers and homeowners
  • Amplify word of mouth discussions about the product demos
  • Involve area sales reps and dealers in local market PR events
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Results

Hurricane

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