CUSTOMERS INSPIRED BY

VIRTUAL IDEA CENTER

TO UPDATE KITCHEN COUNTERTOPS

Capability: Marketing Communications Market Innovation

Business Objective

  • Increase countertop sales for leading laminate manufacturer

Strategy

  • Create a web application that functions as a virtual idea center to help designers, architects and consumers visualize countertops in their home space
  • Offer inspirational photography, videos and installation tips
  • Enable all customer segments to order 8×10 product samples
  • Provide leads to local fabricators and installers

Results

  • Website app is most visited countertop tools in the industry
  • Website visits averaged 14,000 per month
  • Website traffic generated through lower cost consumer referrals vs traditional advertising promotions
Modern kitchen with white cabinets

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