GENERATING SENSE OF URGENCY TO

CONVERT LEADS

INTO SALES

Capability: Channel Strategy

Axiom Tools: Special OffersLead Generation

Business Objective

  • Accelerate sales and revenue growth for a highly mature category

Strategy

  • Improve sale close rate on primary product offering
  • Highlight “Act NOW” product availability promotional strategy to generate urgent call-to-action
  • Identify the most valued secondary product offerings to secure final contract commitments

Results

  • Offered audio companion CD that reinforced the software lessons for the primary product
  • Achieved 20% increase in conversion of leads which resulted in a 45% increase in sales revenue, well above the targeted 35% increase
Computer class with teacher and students

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