USING INTERACTIVE WEB-BASED TRAINING TO

ACCELERATE SALES

Capability: Market Strategy

Business Objective

  • Train sales team and customer service to follow company message

Strategy

  • Utilize interactive web-based system teaching sales force and customer service personal to practice key messages
  • Ensure messages are delivered on brand and on target

Results

  • Sales reps increased message delivery from 10% effectiveness to approximately 90% of the intended message to recipients
  • After completing training:
    • 9% increase in new account acquisition after 90 days
    • 170% of launch goal during the first 6 weeks
    • Collapsed training time from 3 weeks to 1 week
    • 3% increase in call center up-selling achieved within 60 days
School building

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