USING INTERACTIVE CLOUD-BASED TRAINING TO

ACCELERATE SALES

Capability: Channel Strategy

Tools: Messaging Training

Business Objective

  • Accelerate adoption of key positioning and messaging points with sales and customer service

Strategy

  • Deploy interactive cloud-based learning management system to accelerate learning and information retention

Results

  • Sales reps increased message delivery from 10% effectiveness to approximately 90% of the intended message to recipients
    • 9% increase in new account acquisition after 90 days
    • 170% of launch goal during the first 6 weeks
    • Reduced training time from 3 weeks to 1 week
    • 3% increase in call center up-selling achieved within 60 days

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