EVENT MARKETING

THAT MAKES A SPLASH

Capability: Market Communications

Tools: Event MarketingPRSocial Media

Business Objective

  • Revitalize an established children’s brand celebrating its 50th birthday

Strategy

  • Leverage brand nostalgia factors with baby boomers
  • Partner with an indoor water park to create the world’s largest bubble birthday party complete with a 2,800 square foot bubble pit and a surfing character
  • Provide B-roll footage of the event to broadcast media stations nationwide
  • Select VIP blogger families to attend the event and report back on their experience

Results

  • Generated hundreds broadcast TV segments throughout the U.S.
  • Event coverage accounted for 40% of the 70+ million impressions generated during the year-long Mr. Bubble 50th anniversary celebration
  • Retailer orders increased significantly
Mr Bubble Celebrates 50

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