EVENT MARKETING

THAT MAKES A SPLASH

Capability: Market Communications

Business Objective

  • Revitalize an established children’s brand for a modern audience celebrating its 50th anniversary

Strategy

  • Partner with a Water Park to host an anniversary party complete with a 2,800 square foot Bubble Pit, Bubble Beard contests and a surfing Mr. Bubble
  • Provide B-roll footage of the event to broadcast media stations nationwide
  • Selected VIP blogger families to attend the event and report back on their experience

Results

  • Produced 28 million impressions, including 111 broadcast TV segments throughout the U.S.
  • Event Coverage accounted for 40% of the 70+ million generated during the year long Mr. Bubble 50th anniversary celebration
  • A “Mr. Bubble Day” was proclaimed in North Dakota
Mr Bubble Celebrates 50

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