Capability: 
Market Communications
Tools: Event MarketingPRSocial Media
Business Objective
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Revitalize an established children’s brand celebrating its 50th birthday
Strategy
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Leverage brand nostalgia factors with baby boomers
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Partner with an indoor water park to create the world’s largest bubble birthday party complete with a 2,800 square foot bubble pit and a surfing character
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Provide B-roll footage of the event to broadcast media stations nationwide
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Select VIP blogger families to attend the event and report back on their experience
Results
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Generated hundreds broadcast TV segments throughout the U.S.
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Event coverage accounted for 40% of the 70+ million impressions generated during the year-long Mr. Bubble 50th anniversary celebration
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Retailer orders increased significantly
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