RUMEN ECOLOGY

EDUCATES GROWERS

Capability: Market Communications

Axiom Tools: EducationPR

Business Objective

  • Make rumen science more memorable, accessible and understandable to growers

Strategy

  • Remind and educate growers and specifiers about the importance of ruminal ecology
  • Spotlight the impact of beneficial microbial populations and the issues related to alterations in these populations
  • Create a video white paper/feature film called “Rumen Ecology” for use at trade shows, sales meetings and on the website

Results

  • Rumen Ecology campaign enhanced client’s reputation as a primary go-to source for education and new information in dairy production
  • Grew website traffic by 3x in less than 18 months
Cow in field with pitcher of milk
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