RUMEN ECOLOGY

FEATURE VIDEO

POPULAR AT TRADE SHOWS

Capability: Market Insight

Axiom Tools: Add Link Here

Business Objective

  • Make rumen science more memorable, accessible and understandable to growers

Strategy

  • Remind and educate growers and specifiers about the importance of ruminal ecology
  • Spotlight the impact of beneficial microbial populations and the issues related to alterations in these populations
  • Create a video white paper/feature film called “Rumen Ecology” for use at trade shows, sales meetings and on the website

Results

  • Rumen Ecology campaign further enhanced client’s reputation as go-to source for education and new information in dairy production
  • Precursor and conversation starter to prep market for pending new production introductions
Cow in field with pitcher of milk
  • All