Capability: 
Market Communications
Tools: MessagingPRPartnerships
Business Objective
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Create consideration and purchase among males for a new line of premium garage appliances
Strategy
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Encourage men to “Rethink the Garage” as their last bastien in the home
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Target sport car enthusiasts
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Influence spouses to approve the major purchase
Results
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Four national network TV news stories and feature article on page one of the Wall Street Journal in less than three months
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First-ever partnership with the Corvette Club providing access to General Motors coveted Corvette owner list
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Placement of client products in the Corvette Museum
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Sponsorship of the Corvette Museum’s 50th Anniversary caravan
