STRATEGIC ALIGNMENT

ACHIEVES

$1 MM SAVINGS

Capability: Market InsightMarket Innovation

Axiom Tools: Product Innovation Charter

Business Objective

  • Strategically align new product development, manufacturing, finance and sales

Strategy

  • Implement PIC (product innovation charter) to translate corporate strategy into group product line strategy
  • Identify specific markets, customer segments, goals/objectives and tactical approaches

Results

  • In less than 48 hours, product managers from all groups defined their product lines
  • Eliminated “squeaky wheels” and “pet projects” to free up innovation resources
  • $1MM estimated annual savings

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