RETAIL TRAFFIC ANALYTICS

EVALUATION OF CONTINUITY INCENTIVE PROGRAM IMPACT ON TRAFFIC AND PROFITS

Capability: Consumer Demand Analytics

Axiom Tools: Time Series Regression Analytics Data Mining

Business Objective

  • Identify retail consumer demand in regional store locations
  • Measure economic impact of incentive program strategies

Strategy

  • Mine government and private data sources (i.e. Bureau of Economic Analysis, Bureau of Labor Statistics and Census)
  • Preform trend analysis modeling to show the consumer spending share for specialty retail store categories
  • Preform time series analysis on client POS sales data
  • Isolate deviations from normal in long term regional sales trends
  • Integrate time series components into multivariate regression models
  • Replace existing local sales modeling formulas

Results

  • Defined consumer traffic model to significantly improve sales forecast accuracy
  • Modified promotion strategies to anticipate cyclic consumer demand

Related Case Studies

  • All
  • Ag & Hort
  • Building & Landscaping
  • Retail
  • Education
  • Medical
  • Brand Storytelling
  • Market Innovation
  • Market Insight
  • Channel Strategy