CONTENT STRATEGY HELPS ELEVATE

MBA PROGRAM

TO TOP 20 IN THE U.S.

Capability: Market Communications Market Insight

Axiom Tools: Market ResearchPRSocial Media

Business Objective

  • Stem the loss of MBA graduate students and business school faculty to competing universities

Strategy

  • Complete a series of listening sessions with key stakeholders to gauge perceptions and to brainstorm, collaborate and discuss current issues
  • Create “Too Good for You” campaign celebrating success stories about alumni, faculty and current students
  • Publish stories in internal and external print publications and in social media

Results

  • Full-time MBA program is now rated top 4 in Big 10 and top 20 in the U.S.
  • Program rated nationally number 4 in fastest MBA payback
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