INTEGRATED MOBILE & SOCIAL MEDIA CAMPAIGN

BOOSTS BOOKINGS

Capability: Market Communications

Axiom Tools: Event MarketingPRSocial Media

Business Objective

  • Increase hotel room bookings

Strategy

  • First-ever mystery road trip led by smartphones and social media
  • Guide blogger teams on a “Great Race” from Minnesota to Texas with video clues on smartphones
  • Leverage bloggers and social media to increase consumer engagement

Results

  • 10% increase in room bookings
  • 700+ news stories including multiple national news articles/broadcasts

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