INTEGRATED MOBILE & SOCIAL MEDIA CAMPAIGN

BOOSTS BOOKINGS

Capability: Market Communications

Axiom Tools: Event MarketingPRSocial Media

Business Objective

  • Increase hotel room bookings

Strategy

  • First-ever mystery road trip led by smartphones and social media
  • Guide blogger teams on a “Great Race” from Minnesota to Texas with video clues on smartphones
  • Leverage bloggers and social media to increase consumer engagement

Results

  • 10% increase in room bookings
  • 700+ news stories including multiple national news articles/broadcasts

Related Case Studies

  • All
  • Agriculture & Horticulture
  • Building & Landscaping
  • Channel Strategy
  • Education
  • Energy & Utilities
  • Market Communications
  • Market Innovation
  • Market Insight
  • Medical
  • Retail

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