Capability: 
Market Communications
Axiom Tools: Event MarketingPublic Relations
Business Objective
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Boost consumer awareness of retailer ability to recommend and install mobile after market electronics automotive
Strategy
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Create journalist buzz by developing a unique and highly visible fleet of cars and trucks tricked out with client’s after market electronics
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Tour fleet at high traffic and awareness test driving venues (i.e. The Chicago Auto Show and the International Moto Association’s Test Day)
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Educate consumers about after market installation capabilities, benefits and pricing
Results
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Client dominated an MSNBC prime-time special and stole the heart of Truck Trend Magazine
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Featured in BusinessWeek, The New York Times and The Wall Street Journal
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Found a fan in Mario Andretti, who took one of our cars out for a spin
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