Increasing Consumer Growth

Increasing Consumer Growth

With Social Media

Capability: Market Communications

Axiom Tools: Social Media

Business Objective

  • Increase social media awareness and interaction for Facebook, Instagram and Twitter

Strategy

  • Create strategic content that integrates with client merchandizing
  • Optimize content based on user performance metrics
  • Create specialized contests to reward followers and attract new potential customers

Results

  • Increased Facebook followers by 10 percent in 7 months
  • Facebook posts reached nearly 6 million users in 7 months
  • Increased Instagram followers by nearly 28 percent in 7 months
  • Instagram posts reached nearly 4 million users in 7 months

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