BIG DATA ANALYTICS

DRIVES RETAILER OPERATIONAL DECISIONS

Capability: Channel Strategy

Axiom Tools:
 Economic Modeling
 Time Series Analytics

Business Objective

  • Identify the true growth potential of disparate U.S. markets
  • Identify highest potential markets which receive preferred development resources

Strategy

  • Complete univariate regression modeling from industry and government sources (i.e. Bureau of Economic Analysis, Bureau of Labor Statistics, and Census)
  • Correlate this information with regional retailer sales data
  • Create “heat maps” that compare disparate economic regions by zip codes
  • Remove “economic noise factors” to identify true growth rates in disparate economies (i.e. Detroit vs. Los Angeles)

Results

  • Improved resource allocation and decision making enabled quarterly same store sales to increase 10-12% depending on market
  • Improved inventory management decreased inventory costs by 3-5% depending on market
  • Improved forecasting and modeling by 5-8%

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