RESEARCH UNCOVERS

KEY PURCHASE

TRIGGERS

Capability: Market Insight

Axiom Tools: Panel Research

Business Objective

  • Define key purchase triggers and preferences for kitchen counter tops with a limited budget

Strategy

  • Recruit consumers off kitchen trade show floor to eliminate recruiting costs
  • Real kitchen counter surfaces and textures provided a simplified and effective tool to improve consumer feedback
  • Condensed questionnaire format combined with multiple product samples provided desired costs

Results

  • Launched two successful new surfaces
  • Understood key purchase triggers as well as the purchase decision process with a 96-person sample for the cost of three focus groups
Home construction influencers help sales

Related Case Studies

  • All