Capability: 
Market Insight
Axiom Tools: Analytix Focus Groups
Business Objective
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Define key purchase triggers and preferences for homeowners interested in affordable kitchen makeovers
Strategy
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Recruit homeowners attending home and garden shows to eliminate recruiting costs
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Showcase real kitchen counter surfaces and textures to improve consumer feedback
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Deploy digital response meters to accelerate data collection
Results
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Identified 3-4 new key purchase triggers
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Triggers resulted in 3x jump in customer information requests
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