Capability: 
Market Communications
Axiom Tools: Motion GraphicsVideo
Business Objective
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Buttress long-term purchasing contracts with leading research labs
Strategy
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Produce series of videos that lab directors can use to support the purchase of lab technology to procurement departments
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Create technically accurate motion graphics that showcase unique attributes of product features
Results
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Videos resulted in 30% increase in sales leads
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Content for follow-up meetings between laboratory managers and principal investigators
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Dramatically reduced inventory costs for sales force demo units, increasing number of units available for immediate distribution
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