VIDEO STORYTELLING

CREATES CASE

FOR MEDICAL RESEARCH ENTITIES

Capability: Market Communications

Axiom Tools: Motion GraphicsVideo

Business Objective

  • Buttress long-term purchasing contracts with leading research labs

Strategy

  • Produce series of videos that lab directors can use to support the purchase of lab technology to procurement departments
  • Create technically accurate motion graphics that showcase unique attributes of product features

Results

  • Videos resulted in 30% increase in sales leads
  • Content for follow-up meetings between laboratory managers and principal investigators
  • Dramatically reduced inventory costs for sales force demo units, increasing number of units available for immediate distribution

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