RESEARCH IDENTIFIES OPPORTUNITIES AND
IMPROVES FORECAST
ACCURACY
Capability: 
Market Insight
Axiom Tools: Delphi Panel Research
Business Objective
-
Develop a future vision for sales growth in the fireplace and hearth products industry
Strategy
-
Qualify and quantify unmet and underserved needs of fireplace and hearth purchasers, distributors and installers
Results
-
Developed a comprehensive and accurate hearth product sales forecast for each hearth component (insert, stove, fireplace) and fuel category (wood, pellet, electric and gas)
-
Identified additional market opportunities and legislative hurdles facing the industry
-
Use forecasts to grow sales by 15-20% depending on category by removing bias of historical sales
Related Case Studies
Unique Selling Proposition Propels Growth
Building & Landscaping / Channel Strategy / Market Innovation
Strategic Alignment Achieves $1MM Savings
Building & Landscaping / Market Innovation / Market Insight
Showcase Quality and Drive Leads to Dealers
Building & Landscaping / Channel Strategy / Marketing Communications
Research Identifies Opportunities and Improves Forecast Accuracy
Building & Landscaping / Market Insight 
Leveraging Sponsored Content To Grow Business
Agriculture & Horticulture / Building & Landscaping / Marketing Communications
Identify, Develop, Launch Market Innovation Creates Opportunities
Building & Landscaping / Market Innovation / Marketing Communications
Econometric Modeling of Manufacturer’s Sales
Building & Landscaping / Channel Strategy / Market Insight / Retail
Digital and Direct Response Strategy Drives Product Performance
Building & Landscaping / Channel Strategy / Marketing Communications
