RESEARCH IDENTIFIES OPPORTUNITIES AND

IMPROVES FORECAST

ACCURACY

Capability: Market Insight

Axiom Tools: Panel Research

Business Objective

  • Develop a future vision for sales growth in the fireplace and hearth products industry

Strategy

  • Modify Delphi research (panel experts) methodology to qualify and quantify unmet and underserved needs of fireplace and hearth purchasers, distributors and installers

Results

  • Developed a comprehensive and accurate hearth product sales forecast for each hearth component (insert, stove, fireplace) and fuel category (wood, pellet, electric and gas)
  • Identified additional market opportunities and legislative hurdles facing the industry
Home construction Fireplace

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