INNOVATIVE MERCHANDISE DISPLAY

ELEVATES SALES

FOR NATIONAL RETAILER

Capability: Market Innovation

Axiom Tools: Channel Strategy

Business Objective

  • Increased profits per square foot

Strategy

  • Create first-of-a-kind vertical merchandising display system
  • A Cart Tree stacks 3 carts vertically enabling consumers to compare three different sizes of carts simultaneously
  • Reduce retailer slotting fees because client merchants charged by floor square footage not vertical space

Results

  • Increased sales by 32% for the #1 selling cart
  • Secondary displayed carts experienced an increase of 38%

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