INNOVATIVE MERCHANDISE DISPLAY
ELEVATES SALES
FOR NATIONAL RETAILER
Capability: 
Market Innovation
Axiom Tools: Channel Strategy
Business Objective
-
Increased profits per square foot
Strategy
-
Create first-of-a-kind vertical merchandising display system
-
A Cart Tree stacks 3 carts vertically enabling consumers to compare three different sizes of carts simultaneously
-
Reduce retailer slotting fees because client merchants charged by floor square footage not vertical space
Results
-
Increased sales by 32% for the #1 selling cart
-
Secondary displayed carts experienced an increase of 38%
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