Capability:
Market Innovation
Tools: Observation of Research Engineering & Design
Business Objective
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Identify new product design to capture cost savings and increase brand awareness
Strategy
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Observe customer interaction with dispensing systems
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Produce design concepts and capture reactions from consumers
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Refine concepts and integrate with existing hardware and delivery systems
Results
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Developed a more user-friendly condiment dispenser that maintained food safety, freshness and reduced cleaning requirements for overall labor cost savings
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Dispenser is now the industry standard in quick serve restaurants
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