CONSUMER INSIGHTS

LEAD TO IMPROVED CONDIMENT DISPENSER

Capability: Market Insight Market Innovation

Business Objective

  • Identify new product design to capture cost savings and increase brand awareness

Strategy

  • Conduct research on bulk ketchup use in the restaurant industry
  • Produce design concepts and capture reactions from consumers
  • Refine concepts and integrate with existing hardware and delivery systems

Results

  • Developed a more user-friendly condiment dispenser that maintained food safety, freshness and reduced cleaning requirements for overall labor cost savings
  • Enhanced logo size and placements ensured maximum brand visibility
ketchup bowl

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