TECHNOLOGY LEADERSHIP

Sponsored Content

Capability:Market Communications

Axiom Tools: AdvertisingPRSocial Media

Business Objective

  • Position client as the worldwide leader in electric powered maintenance
  • Prove why they are feasible for commercial use
  • Increase leads in target vertical markets

Strategy

  • Promote client technology breakthroughs and patents and acquisitions at Consumer Electronics Show journalist briefings
  • Spotlight client technology and engineering prowess with case studies featuring top engineering universities and trade groups
  • Create sponsored content media buys with trade publications, trade associations and trade shows
  • Enter technology competitions

Results

  • Leads increased doubled for most vertical market
  • Annual earned media and value-adds worth $250K+
  • Strong environmental story spurred “sister stories” and trial by reporters interested in the LSV market
  • Numerous industry technology awards

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