OPTIMIZED TV CREATIVE

INCREASE CONSUMER LEADS

Capability: Market InsightMarket Communications

Axiom Tools: Analytic Focus GroupsMessaging

Business Objective

  • Increase consumer leads
  • Increase conversion rates

Strategy

  • Identify and prioritize customer purchase drivers
  • Test and rate the persuasiveness of competitor print and broadcast creative
  • Optimize existing client creative based on the above findings

Results

  • Increased customer leads by 33%
  • Increased lead conversion by 6%

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