Axiom's new 2023 Gardening Insights Report shows Gen Z, Gen Y and beginning gardeners plan to spend more time and more money in 2023 on their gardening pursuits. ...
Despite extreme spring weather and growing economic concerns in 2022, gardeners have a positive outlook for 2023. Axiom’s newly released Gardening Insights Survey found homeowners in several age groups and experience levels are looking forward to spending...
For the past two years, many enterprises relied almost exclusively on online research due to COVID travel concerns – research panels, online focus groups, Zoom/Teams meetings, etc. The time is right to return to in-person, on-site research....
While touring Ball Horticulure's Garden, with greenhouse growers, landscapers, independent garden center operators and horticulturists from all over North America, I was reminded of the importance of the following things: ...
At Axiom, our team has extensive client-side experience. We've been on the product development side, the sales side, and headed marketing departments. One of the benefits of working with us is we can coach your teams on how to align sales and marketing to drive...
Underserved needs, are the most overlooked source of business success. Why do so many companies search for the “home runs” when two singles and double, score as many runs and set you up to score more....
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Axiom has integrated artificial intelligence into market research since 2012. This allow us to provide insights from open-ended questions which can be analyzed at the same speed as multiple choice. ...
Millennial males are a vital demographic that you need to grow sale of your garden and home improvement products in 2022 and beyond. However, tapping this lucrative and fast-growing market requires redefining the traditional 4 Ps of marketing to include: positioning, place, process, people...
American homeowners will be doing more outdoor home improvement projects than ever in spring 2022. The top five 2022 outdoor home improvement projects include: adding new shrubs or trees, building/renovating a deck, adding a fence, and expanding/creating flower and vegetable gardens. ...