How can customer research help your business? It’s a win-win and here’s proof. Our latest Axiom-sponsored research study, the Axiom 2021 Gardening Insights Survey, provides a glimpse into what home gardeners think, how they gather information and what plants interest them the most. But before we...
The most effective competitive advantage for a sales organization lies in crafting customer messaging around sound research data. Gut feeling does not deliver the precision and language to reach core customer needs. The best marketers in the world rely on research to guide a business....
The agriculture industry is evolving at an accelerating pace. Innovations in equipment, improved animal health products, pre- and post-harvest technologies and more are driving advances throughout the industry. Staying ahead of your competition means understanding your customer’s needs, wants and goals better than anyone else....
Your competition is no longer the business down the road. The web has your customers comparing you to nearly every best-in-class, customer-focused company. Yes, your customers are comparing you to the experience they get from Apple and Amazon. To know how to better serve your customers...
In a time of uncertainty and anguish, research is emerging as a valuable tool to help clients deal with the changing landscape of marketing. Most 2020 marketing plans and timelines are now obsolete, and marketers are looking at an uncertain future for the tried and...
Scientists and engineers are not known for their writing skills… they even joke about it. But some interesting research has been done that points to the need for scientists and those studying and working in technical fields to be skilled writers as well as experts...
Recently, we came across this excellent and timely article by Momchil Kyurkchiev CEO and a co-founder of Leanplum, about trends in managing the many new handheld internet of things (IOT) devices introduced at CES in Las Vegas earlier this month. As these devices get increasingly sophisticated...
On an airplane bound for Silicon Valley, I read an interesting article in The Financial Times about a new book by Harvard Business School Professor Clayton Christensen entitled Competing Against Luck. The book discusses how successful companies know how to grow....
Over the years, we’ve had the good fortune of serving customers who believed that true innovation most often happens when they take the road less traveled.This almost always involves the following:Questioning the market status quoRecognizing that some competitor or market force has moved the proverbial...
Last week on Tuesday, June 7, the MinneAnalytics organization hosted the annual Big Data Tech 2016 conference to study and share views on the rapid changes occurring in online data science. Rob wrote about the conference in a post a short while ago, and after studying my notes, here...