Millennials differ in their approach to home improvement. As the largest demographic and the largest home-buying group, you must differ in your approach to win them as customers....
Axiom Gardening and Home Improvement Insights Survey Data. Millennials are currently the largest home-buying group in the county, accounting for 38% of all home purchases....
Market research helps businesses make better decisions in uncertain times. Here are our 5 best practices to accelerate data collection and analysis to speed decision making. ...
Axiom Presents Millennials and Home Improvement Seminar for 2021 True Value Reunion....
In the last 60 days, we've completed proprietary research projects for clients in horticulture, agriculture, including livestock and crops. ...
In the last 60 days, we've completed proprietary research projects for clients in horticulture, agriculture, including livestock and crops. ...
How do successful companies know how to grow? Our insights are confirmed in a book by Harvard Business School Professor Clayton Christensen, when he relentlessly asks customers why, why, why....
Our insights and communications teams often collaborates to create newsmaker surveys for news and social content that we can then leverage with our journalist contacts. It’s a cost-effective way to provide timely, pulse-point information. Here are six tips for creating news with surveys....
Build Campaigns on What Your Customers Think In classic philosophy, an axiom is a statement that is so evident or well-established it is accepted without controversy or question. When used in modern logic, an axiom is a premise or starting point for reasoning. What does that...
Imagine a team brainstorming session. At what point in the meeting do you think you’ll come up with your best, most inventive idea? Most people assume a lightbulb moment will arrive right away, when you’re feeling freshest. But according to new research, we’ve got it...