21 Jun Stop Marketing Based on What You Think
Build Campaigns on What Your Customers Think
In classic philosophy, an axiom is a statement that is so evident or well-established it is accepted without controversy or question. When used in modern logic, an axiom is a premise or starting point for reasoning. What does that have to do with marketing? Are the axioms you believe to be true about your product or service also shared with your customers? It’s time to stop marketing based on what you think and build your campaigns based on what your customers believe and want to hear when making decisions to buy.
What Your Customers Think… is in the Data
Business leaders often get tunnel vision when bringing products to market. They build their marketing around preferences and what would persuade them to buy. What your customers think is in the data, not your personal buying habits. Rarely do marketers use their assumptions as a starting point for further research.
At Axiom Marketing, we combine years of industry experience with research to provide business leaders the insights needed to be successful. Yes, we also have our assumptions on why customers are not buying, but that only serves as the starting point.
Explore, Test, Validate, Repeat
From those initial assumptions, we can explore, test, and validate to truly understand why customers are behaving and buying the way the data shows, and what it will take to gain market share. We utilize a multitude of tools to help you understand your axioms – those facts you know to be true that are shared by your customers – and position your brand to win.
From digital ads and copy testing, quantitative online surveys, qualitative in-depth interviews, panel research, observational studies, benchmarking, and more we quickly help you understand what you are and are not saying that’s impacting – even impeding – sales.
The best products are not always self-evident. Identifying and correcting weaknesses in your unique selling proposition or marketing strategy is easier and more cost effective than working to overcome underperforming sales by hiring more staff and increasing the advertising spend. Knowing what customers want and reflecting that in your messaging and campaigns is the fast-track to success.
Do you have a product that is underperforming or an upcoming launch that needs to kill it in the market? If so, we can help. Give us a call or email Craig at firstname.lastname@example.org.