Your competition is no longer the business down the road. The web has your customers comparing you to nearly every best-in-class, customer-focused company. Yes, your customers are comparing you to the experience they get from Apple and Amazon. To know how to better serve your customers...
Welcome to the new normal for trade shows! Have you attended a virtual event yet? Cultivate’20 Virtual was our first foray into this digital expo floor experience. This horticulture networking and education trade show is produced by AmericanHort. Companies serving every aspect of the horticulture...
Does your business need a stronger digital presence? Not sure if now is the time because you have other urgent priorities? If your business doesn’t have a prospect-targeted, interactive digital presence in 2020, it needs one. Now. With nearly the entire world economy shifting to a...
At Axiom, we’ve helped many businesses along their path toward selling their companies. Sure, you have to show a strong balance sheet, but you also need to demonstrate strategic investment in growth. Buyers will pay more if there’s strong evidence of substantial future value. That’s...
What a difference a few weeks make. This spring, in the course of a few weeks, trade shows in several industries stopped in their tracks. That left sales and marketing people with a big task. How to connect with their customers when they couldn’t do...
Imagine being a reporter and having nothing to write about. As we all face this global pandemic, I’ve been impressed by local sports reporters. As league after league cancelled competitions, my first thought was they’re not just staring at a blank page every day. Their whole source of...
In a time of uncertainty and anguish, research is emerging as a valuable tool to help clients deal with the changing landscape of marketing. Most 2020 marketing plans and timelines are now obsolete, and marketers are looking at an uncertain future for the tried and...
After attending the 2019 International Builders’ Show and Kitchen & Bath Industries Show in Las Vegas, a handful of takeaway trends got us thinking. Here are some themes that emerged for our team, which could be guiding our client work for those who are reaching...
So you want to get your building product chosen by a potential customer? You’ll be trying to influence an architect, designer, engineer, specification writer, owner, or facilities staff. Manufacturers and service providers have been marketing to these decision makers in the same way for decades...
“The Facebook Dilemma,” is a must-view. The 2-part documentary, produced by Frontline on PBS, aired the last week of October prior to the midterm elections. The producers at Frontline offer a measured and well-documented analysis of how various global players have “weaponized” Facebook to bring the...