We routinely attend the biggest conferences in the industries we serve to stay connected to marketing trends, to keep our skills sharp, and to stay connected to the people in those verticals. Discover what we learned....
Axiom has integrated artificial intelligence into market research since 2012. This allow us to provide insights from open-ended questions which can be analyzed at the same speed as multiple choice. ...
Millennial males are a vital demographic that you need to grow sale of your garden and home improvement products in 2022 and beyond. However, tapping this lucrative and fast-growing market requires redefining the traditional 4 Ps of marketing to include: positioning, place, process, people...
American homeowners will be doing more outdoor home improvement projects than ever in spring 2022. The top five 2022 outdoor home improvement projects include: adding new shrubs or trees, building/renovating a deck, adding a fence, and expanding/creating flower and vegetable gardens. ...
Choosing the right event for your product leads to bigger and faster ROIs. ...
Should you continue to exhibit at trade shows? How can you get more ROI from events?...
If you didn’t get to attend the 2022 International Builders Show and the Kitchen and Bath Industry Show, read below for show trends and highlights. ...
Millennials differ in their approach to home improvement. As the largest demographic and the largest home-buying group, you must differ in your approach to win them as customers....
Pantone announced its color of the year for 2022, sending marketing and communication teams in just about every category into a flurry of activity. ...
Millennials are currently the largest home-buying group, learn what drives their home improvement decisions....