So you want to get your building product chosen by a potential customer? You’ll be trying to influence an architect, designer, engineer, specification writer, owner, or facilities staff. Manufacturers and service providers have been marketing to these decision makers in the same way for decades...
“The Facebook Dilemma,” is a must-view. The 2-part documentary, produced by Frontline on PBS, aired the last week of October prior to the midterm elections. The producers at Frontline offer a measured and well-documented analysis of how various global players have “weaponized” Facebook to bring the...
A new website can be daunting. Where do you start? What do you want? How do you ensure the new site does what you set out to accomplish? How much should it cost and how much will it cost to get the job done? When Axiom...
In our final look at new and innovative IoT (Internet of Things) solutions, we will talk about how this technology is changing the landscaping, sports fields and grounds industry. Here are the previous discussions about IoT in the agriculture and horticulture industries. Irrigation is one of...
As we talked about in our previous blog post, technology is transforming agriculture, leading to more robust harvests and greater ROI. In this post, we’ll look at how technology is rapidly changing the horticulture industry. According to a 2018 Greenhouse Grower survey, nearly 70 percent of...
When most people think of row crop agriculture, fields of corn and soybeans in the middle of Minnesota, Iowa or Nebraska might come to mind. Not the high tech sensors, robotics and apps that are synonymous with Silicon Valley. The burden of feeding a growing population...
Domino’s Pizza is doing good to advance social media by aligning with their value proposition. Potholes and popped tires were enough for Dominos Pizza – you can imagine the impact on pizza delivery – to use the power of their digital customer base to create...
If you are an avid user of Instagram, you may have noticed a big change to your feed nearly two years ago. That’s when the Facebook-owned company switched from a reverse chronological feed, to an algorithm-based feed that is determined by your behavior in the...
The Seventh Annual Midwest Undergraduate Data Analytics Competition (MUDAC) and Job Fair was held April 7-8 at Winona State University. I was privileged to participate with a team of judges comparing and grading the various solutions to a research problem posed by the Minnesota Wild...
Now more than ever, PR professionals who have direct relationships with reporters, access to leaders within our organizations, and highly visual and innovative story ideas that deliver compelling images and footage are the keys to successful story placement. Editorial departments remain strapped for time. Newsrooms...