Ideas & Insights

Elon Musk thinks it’s inefficient to use electric power to make hydrogen for transportation and instead supports storing the energy in batteries. Did you know you can do both? Most people forgot about the technology that powered more cars in 1910, the nickel-iron battery. ...

For the past two years, many enterprises relied almost exclusively on online research due to COVID travel concerns – research panels, online focus groups, Zoom/Teams meetings, etc. The time is right to return to in-person, on-site research....

We routinely attend the biggest conferences in the industries we serve to stay connected to marketing trends, to keep our skills sharp, and to stay connected to the people in those verticals. Discover what we learned....

If you didn’t get to attend the 2022 International Builders Show and the Kitchen and Bath Industry Show, read below for show trends and highlights. ...