A good share. Like you, we read a lot. Occasionally, we find some really good information we'd like to share, like a recent article published by Nielsen. They looked at rebalancing marketing strategy for long-term growth. In particular, the marketing funnel and how upper, mid and...
News flash – your pre-pandemic data and modeling is worthless (okay… nearly worthless.) What now? Use your most recent customer and market information to move your marketing plan from data to actionable, step-by-step. If we’ve learned anything during the pandemic, it’s that the world of marketing...
Eco-Friendly and renewable, there’s a growing interest in using hemp as a building material – that pun is quite intentional. Hemp has an abundance of uses, including composite wood materials, hempcrete and insulation. Our Axiom team has been looking into the latter in recent months. NOTE:...
Imagine a team brainstorming session. At what point in the meeting do you think you’ll come up with your best, most inventive idea? Most people assume a lightbulb moment will arrive right away, when you’re feeling freshest. But according to new research, we’ve got it...
As a business leader, you most likely craft the outward image of your company with careful thought and consideration. Commonly, a company’s marketing content is a reflection of its values. But you are not your customer. When it comes to marketing communications, the campaign you...
Tulip season is short, but there are ways to extend the blooms. I’ve compiled some tulip tips for long-lasting blooms....
We all have assumptions based on each of our own unique experiences. But marketing by the numbers leaves no room to assume we can predict anything....
Failing to pay attention to social media data can be costly. Social media data mining provides the insights to engagement your audience and gain new followers....
Data insights illustrate how analytics provide levels of understanding; take watermelon Oreos and the value of failure, for instance....
Research has emerged as a valuable tool to help clients deal with the changing landscape of marketing. As activities resume, we're revving research for a post pandemic economy....