Gabrielle Bonheur "Coco" Chanel was born in 1883 and was the first woman to establish and own a major fashion label. Think about that. There is no better example of market disruption than Chanel. ...
An effective Unique Selling Proposition (USP) differentiates your company by highlighting the advantages you offer as seen from your customers’ point of view. ...
High performance building envelopes are the next trend in energy efficiency for commercial buildings. When you consider key dynamics of the building design and construction market and the benefits provided, I think you’ll agree – and also see the growing opportunity this trend generates for...
There is data everywhere. We are in the midst of a data revolution. What goes into turning a world full of data into a data-driven world?...
Research shows that data drives using video and the trend is growing. Video content needs to be in your marketing mix....
Here's a straight-forward and inclusive way to approach crafting a mission statement for the times....
Focusing your agency on the numbers leads to a greater return on your marketing and sales spend. Here are four questions to ask that can help get you there....
We’re often motivated to get things done because we have a stronger need for the result than we do our resistance toward doing the work itself. The thing is, I didn’t want to buy a shovel. I just wanted holes....
How relevant is the topic of virtual work now? Who is doing it? How does affect marketing? We’ve compiled our best-of stories about the virtual work world....
As with a mission statement or a unique selling proposition, crafting a Vision Statement follows these straight-forward and inclusive guidelines....