Imagine a team brainstorming session. At what point in the meeting do you think you’ll come up with your best, most inventive idea? Most people assume a lightbulb moment will arrive right away, when you’re feeling freshest. But according to new research, we’ve got it...
As a business leader, you most likely craft the outward image of your company with careful thought and consideration. Commonly, a company’s marketing content is a reflection of its values. But you are not your customer. When it comes to marketing communications, the campaign you...
Tulip season is short, but there are ways to extend the blooms. I’ve compiled some tulip tips for long-lasting blooms....
We all have assumptions based on each of our own unique experiences. But marketing by the numbers leaves no room to assume we can predict anything....
Failing to pay attention to social media data can be costly. Social media data mining provides the insights to engagement your audience and gain new followers....
Social Platforms are Spoon-feeding You the News Caveat: The following comments are my own, based on my own experiences, with my own personal bias. According to a recent article in Forbes, people are increasingly getting their news from social networks – the shocking part is that social...
Gabrielle Bonheur "Coco" Chanel was born in 1883 and was the first woman to establish and own a major fashion label. Think about that. There is no better example of market disruption than Chanel. ...
An effective Unique Selling Proposition (USP) differentiates your company by highlighting the advantages you offer as seen from your customers’ point of view. ...
High performance building envelopes are the next trend in energy efficiency for commercial buildings. When you consider key dynamics of the building design and construction market and the benefits provided, I think you’ll agree – and also see the growing opportunity this trend generates for...
There is data everywhere. We are in the midst of a data revolution. What goes into turning a world full of data into a data-driven world?...