Ideas & Insights

Over the years, we’ve had the good fortune of serving customers who believed that true innovation most often happens when they take the road less traveled. This almost always involves the following: Questioning the market status quo Recognizing that some competitor or market force has moved...

Chances are you’ve purchased a package of Driscoll’s strawberries, maybe without even noticing the brand. The 112-year old fruit producer is a dominant player in the grocery game, but in a category where consumers shop price rather than brand and retailers are focusing on building...

I recently had the opportunity to attend a panel discussion that focused on “The Promise of Big Data.” The panel, which took place at MinneAnalytics’s 2016 FARCon event held at the University of Minnesota, was moderated by Chris Farrell of Minnesota Public Radio and included: Craig Dillon,...

Rob Beachy, Chief Technology Officer at Axiom was the presenter for the Society of Concurrent Product Development (SCPD) webinar on August 5th, 2016, hosted by Fissure Simulation Consulting.  Rob’s topic was High-Performance Teams and their essentiality to Concurrent Product Development success. The webinar provided insight into...

Join us at the Minnesota Product Development and Management Association’s September meeting to understand “innovating at the speed of teams.” Concurrent Product Development (i.e. Concurrent Engineering) is a popular topic. One hears a lot about AGILE, SCRUM and other software that shortens time-to-market. Software and processes...

When we look back on the past few months of 2016, this time will certainly be remembered as the summer of Garden Blogger Events. For the last year, we have been creating two blogger get-togethers, one in Minnesota and the other in Oregon. Although they...

On a recent flight bound for Casablanca, Morocco, I read an interesting article in the MIT Sloan Management Review.  The article focused on how small companies can level the playing field with much larger competitors using social media and Public Relations. I compare this to...

Some of you may have heard LinkedIn referred to as “Facebook for the Employed.” Maybe you’ve finally gained the courage to send out those LinkedIn “Connect” invitations, greet all the aliens, and auto-send LinkedIn update emails (seemingly one-million per day) straight to the trash. But, what...

Would you attend a networking event and not talk to anyone? Not even a hermit crab would do that. If someone said something that was wrong, you’d say something, right? Without a social media strategy, companies and brands allow others to take control of their messaging. The...

Last week on Tuesday, June 7, the MinneAnalytics organization hosted the annual Big Data Tech 2016 conference to study and share views on the rapid changes occurring in online data science. Rob wrote about the conference in a post a short while ago, and after studying my notes, here...