Messaging is the thread holding a marketing plan together. Nail the messaging and you’ll know what it’s like when your customers have that a-HA moment. Here’s how....
Does selling energy efficiency work? No. Why, and what can marketing do to help?...
Five ways to increase power with channel partners. The distribution channel continues to consolidate and flatten, and technology is increasing customization....
What’s the most valuable element of your brand? More than any other discipline positioning leads brand marketing. Plain and simple. Positioning is your compass....
Testing home improvement assumptions during the pandemic fulfilled a big curiosity. Here's what we learned in the 2021 Axiom Homefront Insights Survey....
The Creative Brief is perhaps the keystone document in the process of creating a successful marketing communications program. The guiding light in weaving a compelling story or buying idea in words and pictures....