Author: Mike Reiber

How do successful companies know how to grow? Our insights are confirmed in a book by Harvard Business School Professor Clayton Christensen, when he relentlessly asks customers why, why, why....

Our insights and communications teams often collaborates to create newsmaker surveys for news and social content that we can then leverage with our journalist contacts. It’s a cost-effective way to provide timely, pulse-point information. Here are six tips for creating news with surveys....

Sometimes we come across something that makes us say we couldn't have said it better ourselves. That's the case with this great piece - Three Mistakes Brands Make When Targeting Customers, by Kevin McTigue and Derek Rucker, which recently appeared in the Kellogg Insight newsletter...

A Good Share. Like you, we read a lot. Occasionally, we find some really good information we'd like to share, like a recent article published by Nielsen. They looked at rebalancing marketing strategy for long-term growth. In particular, the marketing funnel and how upper, mid and...

Imagine a team brainstorming session. At what point in the meeting do you think you’ll come up with your best, most inventive idea? Most people assume a lightbulb moment will arrive right away, when you’re feeling freshest. But according to new research, we’ve got it...

Gabrielle Bonheur "Coco" Chanel was born in 1883 and was the first woman to establish and own a major fashion label. Think about that. There is no better example of market disruption than Chanel. ...