Creating transparency in messaging is step one in marketing communications. You’ve already been overlooked if your audience doesn't understand your product....
Find your creative energy in 2021. Using some effective and fun ideas for inspiration this year, there’s a great big, bold world of creativity waiting. This pandemic-friendly methods may help you and your team renew your energy for new ideas, and put your 2021 business...
Over the last nine months, I’ve talked with hundreds of businesses, and many have been struggling to reach new buyers. People with deep industry connections say booking calls with existing contacts during the pandemic has been easy, but everyone is struggling with developing new relationships among...
If there was ever a time to drive home to clients the need for investing time in refining authentic, clear, unvarnished key messaging in their marketing communications, advertising and public relations, now is that time. Misinformation sums up far too much of what we hear in...
Marketing Contingencies, Expectations and Planning for the Unexpected in the Year to Come Enormous challenges and changes have been thrown at businesses in every market in 2020, but most important, it has taught us that planning for this new year requires a new approach, different perspectives,...
It’s fair to say, 2020 has not been business as usual. We've been off-roading in bumpy uncharted marketing territory since early March. The path is a little smoother now, mostly because we've gotten used to the terrain. But the road ahead is still unclear and...
Everything we know about public speaking is shot to bits on Zoom. Eye contact? Not really possible. Hand gestures? Weird. Moving around the room? Nope. Awkward pauses and technical glitches, yeah that’s normal. The casual nature of working from home has taken much of the formality...
How can customer research help your business? It’s a win-win and here’s proof. Our latest Axiom-sponsored research study, the Axiom 2021 Gardening Insights Survey, provides a glimpse into what home gardeners think, how they gather information and what plants interest them the most. But before we...
Making an Impact When You Can’t Meet Face to Face A large part of marketing is building relationships. For many of us, the lack of face-to-face experiences in a COVID-19 world can leave us feeling a wide range of emotions. But, when it comes to building...
Prior to the Covid-19 pandemic, I attended 20+ trade shows each year, including some of the largest conventions in the U.S. – the Consumer Electronics Show, National Hardware Show, International Builders’ Show, Farm Progress, the World Ag Expo, the National Restaurant Show, Cultivate and more. All...