Over the last nine months, I’ve talked with hundreds of businesses, and many have been struggling to reach new buyers. Everyone, it seems, is struggling with developing new relationships in a virtual environment among decision makers they don’t know....
Marketing Contingencies, Expectations and Planning for the Unexpected in the Year to Come Enormous challenges and changes have been thrown at businesses in every market in 2020, but most important, it has taught us that planning for this new year requires a new approach, different perspectives,...
It’s fair to say, 2020 has not been business as usual. We've been off-roading in bumpy uncharted marketing territory since early March. The path is a little smoother now, mostly because we've gotten used to the terrain. But the road ahead is still unclear and...
How can customer research help your business? It’s a win-win and here’s proof. Our latest Axiom-sponsored research study, the Axiom 2021 Gardening Insights Survey, provides a glimpse into what home gardeners think, how they gather information and what plants interest them the most. But before we...
Making an Impact When You Can’t Meet Face to Face A large part of marketing is building relationships. For many of us, the lack of face-to-face experiences in a COVID-19 world can leave us feeling a wide range of emotions. But, when it comes to building...
Prior to the Covid-19 pandemic, I attended 20+ trade shows each year, including some of the largest conventions in the U.S. – the Consumer Electronics Show, National Hardware Show, International Builders’ Show, Farm Progress, the World Ag Expo, the National Restaurant Show, Cultivate and more. All...
“The Facebook Dilemma,” is a must-view. The 2-part documentary, produced by Frontline on PBS, aired the last week of October prior to the midterm elections. The producers at Frontline offer a measured and well-documented analysis of how various global players have “weaponized” Facebook to bring the...