The year ahead holds promise for companies looking to innovate. Consumers now want to buy the fun stuff. Expect a sense of relief and openness to innovation....
No surprise to learn that one of the top marketing trends for 2021 involves empathy. Have we entered a kinder, gentler phase of communicating to our customers?...
Tips for still photography. To shoot like a pro, you'll need to know what to shoot, when to shoot, the "rule of three" and some essentials of photo editing....
Five ways to increase power with channel partners. The distribution channel continues to consolidate and flatten, and technology is increasing customization....
Testing home improvement assumptions during the pandemic fulfilled a big curiosity. Here's what we learned in the 2021 Axiom Homefront Insights Survey....
Our latest research focuses on forecasting home improvement in 2021. Download a free copy - Axiom 2021 Homefront Insights Survey....
Among other lessons, the pandemic has forced some new skills. We've become videographers (sort of). Here's our best advice: Buy a tripod....
Make it home. Our latest research focuses on forecasting and what's next in home improvement. Download a free copy - Axiom 2021 Homefront Insights Survey....
Creating transparency in messaging is step one in marketing communications. You’ve already been overlooked if your audience doesn't understand your product....
Find your creative energy in 2021. Using some effective and fun ideas for inspiration this year, there’s a great big, bold world of creativity waiting. These pandemic-friendly methods may help you and your team renew your energy for new ideas, and put your 2021 business...