Perfection is Passé. It’s time to get real.

AI is likely making your marketing efforts more efficient, but privacy regulations may be making it tougher for brands to interact with customers. Or are they? Experts say if you’re creating an experience that consumers want to be a part of your message will still be received. One key, they say, is by creating a real brand experience, telling stories and being visual.

At Axiom we’ve always been proponents of real, authentic brand experiences. Our journalistic roots run deep, with a strong belief that sharing stories and creating real, believable images and video is the best way to position your brand.

This Kellogg School of Management Insight blog makes it pretty clear. Perfection is Out, Authenticity is In.