GLOBAL REPOSITIONING

AS A WORLD-CLASS

Added Value Supplier

Capability: Channel Strategy

Axiom Tools: Competitor AnalysisMessagingNaming

Business Objective

  • Reposition client as a world-class, value-added supplier of rubber gaskets

Strategy

  • Rename company
  • Create new messaging that spotlights how the company solves global customer problems
  • Win quality and manufacturing vendor awards

Results

  • Grew sales by 11%+ in a down global market in less than 24 months
  • Transitioned supplier relationships in China and India to fully owned partnerships

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