Visualizing Product Performance Claims
Capability: 
Brand Storytelling
Axiom Tools: Claim Validation, Public Relations
Business Objective
-
Increase sales of a premium extreme-weather product.
Strategy
- Provide proof of performance through hands-on experiences for builders, journalists, influencers and homeowners
- Amplify word of mouth discussions about the product demos
- Involve area sales reps and dealers in local market PR events
Results
- Local market media coverage in more than 15 markets in East, Southeast and gulf coast regions of the U.S.
- Sales increase of more than 36%
- Appeared on national network news delivering 7.2 million viewers in one night, followed by website presence for over a month
- https://www.andersenwindows.com/windows-and-doors/coastal-impact-windows-doors/
- https://abcnews.go.com/WNT/video/keeping-family-home-safe-hurricane-season-24000453
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